Yeni Raki Carries ‘The Spirit of Istanbul’ to Europe

ISTANBUL, March 7, 2013 /PRNewswire/ —

Increasingly more events are being held via the “The Spirit of Istanbul” communication platform launched last year in Berlin by leading Turkish and worldwide raki brand Yeni Raki. This week, Yeni Raki will offer the Europeans a new concept in entertainment: “The Spirit of Istanbul Week,” featuring a series of entertaining events in contracted restaurants in various European cities between 8 and 16 March 2013.

Yeni Raki will also hold home parties for selected individuals unable to attend the restaurant events. Moving confidently towards world brand status through the activities, Yeni Raki also contributes significantly to the promotion of Istanbul.

With “The Spirit of Istanbul Week” to be held from March 8-16, 2013 in such important European cities as London, Amsterdam and Berlin, Yeni Raki will bring the energy of Istanbul to Europe.

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By arranging special weekly events in contracted venues, Yeni Raki aims to show Europeans the modern aspects of raki enjoyment. Throughout the week, Yeni Raki will decorate these venues with giant visuals featuring the Istanbul skyline, and offer entertaining activities such as rhythm and Istanbul dance workshops.

Those unable to visit the event venues will still have the chance to win a Yeni Raki house party by taking part in a competition organized on the company’s official Facebook page. The parties will allow Yeni Raki to carry Istanbul’s spirit to people’s homes, offering a host of entertainment and surprise activities including oriental dancing, percussion shows, DJs, Turkish cuisine and more.

In order to promote the event, Yeni Raki has been using outdoor, digital and guerilla campaigns to decorate the streets of cities like London, Amsterdam and Berlin with “The Spirit of Istanbul Week” visuals. Yeni Raki plans to continue these promotional events throughout Europe and the world.

For more information: https://www.facebook.com/yenirakiglobal

For further information please contact

Zarakol Communication Services

Metin Aksoy

Tel: +90-212-217-29-99

Tel: +90-549-798-22-22

Email: [email protected]

SOURCE Yeni Raki

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