Published by Ozgur Tore
Wednesday, 06 July 2011 23:08
Expedia, who entered the Turkish market 10 years ago and opened its office in Istanbul in 2010, got together with its Hotel Partners.
Marilena Zagana, Diego LofeudoExpedia Turkey celebrated its partner hotels’ efforts and successes during the Expedia 2011 Annual Partner Summit. The summit, that was organised at the Point Hotel Barbaros on July 4th, was held by Sr. Director of Market Management for Eastern Med, Africa, Middle East and Indian Ocean for Expedia, Diego Lofeudo and Turkey Market Management Director Marilena Zagana.
Mr. Lofeudo reported at the night, “2012 looks quite optimistic and Expedia will continue to grow it’s hotel portfolio in Turkey as well as develop new emerging markets with the aim to grow the demand and the number of tourist arrivals into Turkey. He also added; “Excellent year on year growth was reported from regional markets such as Bodrum, Marmaris, Ankara, Cappadocia and continuous growth in Istanbul.”
Turkey Market Management Director Marilena Zagana said, “Internet based travel is growing fast and there is a great opportunity for Turkish tourism. When we look at the Turkey reservations, the average Expedia Package customer books over 50 days in advance and stay over 4 nights. Therefore it is important that hoteliers think ahead and revise their rates and availability for the next 6 months and not just for the next 30 days.
While the interest in Turkey grows, Expedia is expanding its local network and team in Turkey. Expedia is serving in Turkish via turkiye.hotels.com since 2008 and continues to bring the world to the Turkish hotels. Hotel partners enjoy the consultancy the local team gives for reaching targeted markets throughout in the most effective way and diversifying their business without a huge increase in their marketing expenses -ftn
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