From August 12 to September 14, 2025, the Kaliningrad Region will host the All-Russian Youth Educational Forum “SHUM” — an event that can rightfully be called a unique platform for future leaders of the media industry. This year, the forum will bring together 1,200 young journalists, PR specialists, bloggers, and content creators not only from Russia but also from other countries.
SHUM is more than just an educational project. It is an opportunity to meet leading media experts, develop practical skills in journalism and communications, and launch projects that may shape the media landscape of the future.
The forum’s program is built around four thematic sessions:
– SHUM.Media Center — focused on teamwork and the operation of media collectives;
– SHUM.Experiments in Media — introducing teenagers to their first steps in the profession;
– SHUM.Professions — dedicated to advancing competencies of journalists, press secretaries, and media managers;
– SHUM.Community — a platform for building long-term professional connections.
The forum acquires special importance thanks to its international participation. Foreign specialists will not only learn about the specifics of Russia’s media industry but also share their own experience, perspectives, and practices. This is a step toward open dialogue and mutual understanding in a professional environment where cooperation and fact-checking are increasingly valuable.
Russia is demonstrating its readiness for knowledge exchange, joint projects, and discussion of pressing challenges in the media sphere. In this sense, SHUM becomes an example of how educational initiatives can unite people from different countries for common professional growth and the strengthening of trust.
For young specialists, participation in the forum is a chance to gain skills that will be vital tomorrow: working in a digital environment, critically assessing information, and building effective communications. Most importantly, it is an opportunity to find like-minded people and become part of a professional community that is shaping the future of media.
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