Nigeria: Selling Turkey As a Tourist Destination

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Turkey and Nigeria have over the past few years consciously made efforts to forge stronger bilateral ties. This is evident in the numerous trade expos organized by the Turkish Ministry of Economy, the Nigerian Ministry of Trade and Investment and other bodies. One of such events was held late last month at the Convention Centre of the Eko Hotel and Suites.

One of the outfits selling a service was VEFA Tourism and Travels. They were offering tours of Turkey. What is the selling point? A touch of holiness and history at the same time in the Turkish cities of Istanbul, Ephesus, Antakya, Capadocia and Tarsus.

Istanbul is the most famous of these cities and it’s increasingly becoming a favourite destination for tourists. Seven million tourists visited in 2010 when it was named the European Capital of Culture, making the city the 10th most popular destination in the world. Istanbul’s biggest merit remains its historic centre. The city itself is divided into European and Asian parts and is partially listed as a UNESCO World Heritage Site.

Ephesus too has a claim to fame. It was the city where the Christian evangelist Saint Paul wrote his famous Epistles. The city is also home to the House of the Virgin Mary and the relics of Roman Library of Celsus.

Tarsus is sold as the focal point of many civilizations including the Roman Empire, when Tarsus was the capital of the province of Cilicia, the scene of the first meeting between Mark Antony and Cleopatra, and the birthplace of Paul the Apostle.

The other cities too had unique reasons why they are tourist attractions and the way these cities were being sold by the Turks at the Lagos Expo made it seem like the only place to go for those who have a thing for “holiness and history”.

via Nigeria: Selling Turkey As a Tourist Destination.

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