{"id":66118,"date":"2013-02-20T20:48:36","date_gmt":"2013-02-20T18:48:36","guid":{"rendered":"http:\/\/www.turkishnews.com\/en\/content\/?p=66118"},"modified":"2014-01-08T00:28:21","modified_gmt":"2014-01-07T22:28:21","slug":"istanbuls-burger-battle-goes-international","status":"publish","type":"post","link":"https:\/\/www.turkishnews.com\/en\/content\/2013\/02\/20\/istanbuls-burger-battle-goes-international\/","title":{"rendered":"Istanbul&#8217;s Burger Battle Goes International"},"content":{"rendered":"<p>As chronicled by Istanbul Eats, the T\u00fcnel end of Istanbul\u2019s famed \u0130stiklal boulevard was some two years ago the site of a heated burger war. It all started when a former Turkish basketball-player-turned-restaurateur who had spent time studying in California opened up Mano Burger, a mostly successful recreation of the kind of burger joints the owner frequented in the United States.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66119\" alt=\"cb_ist_burgers_am_final1\" src=\"https:\/\/www.turkishnews.com\/en\/content\/wp-content\/uploads\/2013\/02\/cb_ist_burgers_am_final1.jpg\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.turkishnews.com\/en\/content\/wp-content\/uploads\/2013\/02\/cb_ist_burgers_am_final1.jpg 800w, https:\/\/www.turkishnews.com\/en\/content\/wp-content\/uploads\/2013\/02\/cb_ist_burgers_am_final1-300x225.jpg 300w, https:\/\/www.turkishnews.com\/en\/content\/wp-content\/uploads\/2013\/02\/cb_ist_burgers_am_final1-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Mano was only in business for a few months when a rival emerged a few doors down in the form of the more upscale D\u00fckkan Burger, part of a mini-chain that was affiliated with what was at the time Istanbul\u2019s trendiest butcher.<\/p>\n<p>For a while the rivalry burned white hot, but then, suddenly, it flamed out. Mano, squeezed between a problematic landlord and Beyo\u011flu municipal inspectors unhappy about burger smoke wafting over T\u00fcnel Square, threw in the towel and closed down. Meanwhile, D\u00fckkan\u2019s business model of charging high prices while continually lowering the quality of the meat it served finally did it in. T\u00fcnel had suddenly turned from a sizzling burger battleground into a burger graveyard.<\/p>\n<p>So imagine our surprise when we recently learned that not only is the Beyo\u011flu burger war back on, but it\u2019s going international. Like many others, we were shocked and intrigued by a February 6 report that Shake Shack, the neo-retro burger chain started by New York restaurant guru Danny Meyer, would be opening up an Istanbul branch in \u2013 where else? \u2013 T\u00fcnel. We had barely digested this news when we noticed \u2013 only a few doors down from the future site of the new Shake Shack \u2013 a big sign on the outside of the vacant D\u00fckkan building announcing the impending arrival of a new outpost of Fatburger, a California- based chain famed for its, well, fat burgers.<\/p>\n<p>Things get more interesting still. Now occupying the space that once was home to Mano Burger is the latest outpost of Etiler Marmaris, a brash Turkish fast-food chain serving d\u00f6ner, tost (pressed sandwiches) and, yes, burgers, that has been expanding at such a rapid rate that we wouldn\u2019t be surprised if its owners have international expansion plans of their own. It\u2019s hard to imagine the ambitious folks behind Etiler Marmaris giving up too much ground to the carpetbaggers behind Shake Shack and Fatburger.<\/p>\n<p>Many, of course, will celebrate the arrival of the international burger big boys in Istanbul. But this latest news put us in a bit of a wistful mood, thinking not only about what a boomtown Istanbul has become but also how much T\u00fcnel itself has changed and how much of the city\u2019s old fabric is being lost in the process. At this point it\u2019s almost hard to believe that up until only a few years ago the square was the quiet end of \u0130stiklal Caddesi, like the sleepy town at the terminal end of a long railway. The spot where Fatburger is set to rise was once a bookstore. Shake Shack\u2019s future location, in a historic corner building that most recently housed a branch of the extremely forgettable Gloria Jean\u2019s Coffees chain, was prior to that the longtime home of the restaurant D\u00f6rt Mevsim (Four Seasons), an eccentric little Beyo\u011flu institution.<\/p>\n<p>Here\u2019s how Hugh Pope, an author and longtime Beyo\u011flu resident whom we reached out to for some perspective, remembers the place:<\/p>\n<p>\u201cFour Seasons was an oasis of well-worn gentility, an esnaf restaurant for surviving Ottoman-era Levantines and pre-Boom European residents of Istanbul. It was memorable for its owner, a petite, reserved, old-fashioned British woman who had seemingly always lived in Istanbul. It had an intimate yet untouchable atmosphere, a high ceiling and an unusually European d\u00e9cor. The lady made an effort to do Christmas lunch specials for regulars at Christmas, but normally there was a three-course fixed menu at a very reasonable price that usually included (if memory serves) a slab of pale steak in gravy with mashed potatoes. You wouldn\u2019t necessarily make an expedition to it but it was a wonderful Beyo\u011flu institution that I still miss, a kind of British cousin of the late lamented Rejans.\u201d<\/p>\n<p>Interestingly, perhaps the last surviving place with a link to the \u201cold\u201d T\u00fcnel is F\u0131rat B\u00fcfe, a tiny, no-frills canteen that itself features a burger on the menu. Not any old burger, mind you, but the \u0131slak (or \u201cwet) burger, an Istanbul hometown original. Istanbul Eats\u2019 description of the budget-friendly \u0131slak burger remains definitive: \u201cThe burger is wet, having been doused by an oily, tomato-based sauce before incubating in a glass-lined burger hamam. There, it becomes even wetter, the once fluffy white bun rendered a greasy, finger-licking radioactive shade of orange, both chewy and slick on either side of the garlicky beef patty.\u201d<\/p>\n<p>F\u0131rat B\u00fcfe happens to be right next door to where Fatburger will soon operating. We stopped by there the other day to take the pulse and found manager Ekrem Kar, 36, nonplussed about the culinary developments in T\u00fcnel and how they may affect F\u0131rat\u2019s brisk \u0131slak burger trade. \u201cWe won\u2019t be affected by [the opening of] these places,\u201d Kar said. \u201cThe \u0131slak hamburger is something different. We have our own clientele. These big places may open and attract a lot of people to the area. So we will sell more \u0131slak burgers, I suppose.\u201d<\/p>\n<p>We hope Mr. Kar is right. Needless to say, we\u2019ll be watching this new high-powered burger battle with keen interest, hoping that T\u00fcnel\u2019s soul \u2013 in the form of F\u0131rat B\u00fcfe and its \u0131slak burger \u2013 doesn\u2019t get lost in the crossfire.<\/p>\n<p>(top photo by Ansel Mullins; bottom photo by Yigal Schleifer)<\/p>\n<p>via Istanbul&#8217;s Burger Battle Goes International | Culinary Backstreets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As chronicled by Istanbul Eats, the T\u00fcnel end of Istanbul\u2019s famed \u0130stiklal boulevard was some two years ago the site of a heated burger war. It all started when a former Turkish basketball-player-turned-restaurateur who had spent time studying in California opened up Mano Burger, a mostly successful recreation of the kind of burger joints the [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":66119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2939],"tags":[5457],"class_list":["post-66118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultureart","tag-turkish-food"],"_links":{"self":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts\/66118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/comments?post=66118"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts\/66118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/media\/66119"}],"wp:attachment":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/media?parent=66118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/categories?post=66118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/tags?post=66118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}