{"id":44326,"date":"2011-09-24T18:28:38","date_gmt":"2011-09-24T15:28:38","guid":{"rendered":"http:\/\/www.turkishforum.com.tr\/en\/content\/?p=44326"},"modified":"2014-01-06T15:25:36","modified_gmt":"2014-01-06T13:25:36","slug":"facebook-wants-your-life-story","status":"publish","type":"post","link":"https:\/\/www.turkishnews.com\/en\/content\/2011\/09\/24\/facebook-wants-your-life-story\/","title":{"rendered":"Facebook wants your life story"},"content":{"rendered":"<h3>Last night Mark Zuckerberg, Facebook\u2019s founder and chief executive did it again: he made the web even more social. And naturally, he put Facebook at the heart of it.<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-44327\" title=\"Emma-Barnett\" src=\"https:\/\/www.turkishnews.com\/en\/content\/wp-content\/uploads\/2011\/09\/Emma-Barnett.jpg\" alt=\"\" width=\"60\" height=\"60\" \/>By\u00a0Emma Barnett,\u00a0Digital Media Editor<\/p>\n<div>\n<p>At f8,\u00a0Facebook\u2019s annual developers conference in San Francisco, an increasingly polished and media savvy Zuckerberg took to stage to explain the site\u2019s latest makeover \u2013 after a little aside in which he told the crowd that the site had managed to attract half a billion users in a single day.<\/p>\n<\/div>\n<div>\n<p>After the cheers and whooping, which have become customary at these American live-streamed tech bonanzas, Zuckerberg introduced the \u2018Timeline\u2019.<\/p>\n<\/div>\n<div>\n<p>The concept of Timeline, is that users put their entire lives on Facebook, organized by days, months and years. And then they can fill in the blanks \u2013 right back to their births.<\/p>\n<\/div>\n<div>\n<p>Scan in baby pictures, upload old home movies, load in maps to chart memorable journeys \u2013 Facebook wants everyone\u2019s life story loaded into its system.<\/p>\n<\/div>\n<div>\n<p>Facebook members can edit the \u2018Timeline\u2019, erasing or adding chapters as they go. Boyfriends can be deleted and new ones added \u2013 it\u2019s your life and therefore your story.<\/p>\n<\/div>\n<div id=\"tmg-related-links\">\n<div>\n<h2><span style=\"font-size: 13px; font-weight: normal;\">Zuckerberg and his team have been working on this radical makeover of the profile pages for the last 12 months, and did it because people couldn\u2019t easily find the chats and stuff they shared from years ago.<\/span><\/h2>\n<\/div>\n<\/div>\n<div>\n<p>And there are some lovely additions \u2013 such as the large background photo behind the profile picture \u2013 which makes each user\u2019s page look more like a personalized website, rather than a subsection of Facebook.<\/p>\n<p>Interestingly Timeline looks a little like the Flipboard, the social media magazine iPad app, but instead of aggregating and displaying media content beautifully, it shows off each user\u2019s personal content.<\/p>\n<p>Then came the announcement of media and content arriving onto Facebook. Partnerships with the likes of Spotify, The Washington Post and Netflix finally take Facebook into a world of content. Until now the users have had to bring the content to Facebook and after that, they have had to leave the site to see the material or listen to the song.<\/p>\n<p>Now this \u2018new breed of content apps\u2019 will all appear in the Facebook News Feed and be watched, listened to or read, without leaving the site.<\/p>\n<p>Facebook has just moved one step closer to becoming a web within the web \u2013 and certainly even nearer to becoming the social platform of the whole web \u2013 in spite of Google\u2019s best efforts with Google+.<\/p>\n<p>But what will be interesting to watch is whether people really do engage with their Timelines, filling in their past and charting their future through the various filters on offer.<\/p>\n<p>Will fears about privacy and what is happening to our data stop users from taking these extra steps? Or has Zuckerberg created another form of behaviour, digitally scrapbooking our whole lives, that people didn\u2019t yet know they would want to do until Facebook suggested it?<\/p>\n<p>Certainly the intensely private Zuckerberg was practicing what he preached last night \u2013 by showing everyone his Timeline \u2013 including a photo of him and his girlfriend, Priscilla, on their first road trip.<\/p>\n<p>However, despite all the changes, there has been very little noise about how the site\u2019s advertising will alter to fit in around the new app-heavy News Feed and beautiful Timeline profiles.<\/p>\n<p>A Facebook spokesman said there was nothing new to announce around the commercial side of the business \u2013 but a clear benefit of getting more and more of people\u2019s data, going right back to their births, is exploiting for commercial gain when selling advertising solutions.<\/p>\n<p>Nate Elliott, principal analyst at Forrester Research, still doesn\u2019t think Facebook has this part of its strategy sorted.<\/p>\n<p>\u201cFacebook needs to focus on becoming useful to people who aren&#8217;t on Facebook.com &#8211; by adding social relevance and connections to the sites where all two billion global internet users spend time. Getting traffic to Facebook.com and monetizing that traffic with a self-serving advertising platform is pretty small thinking.<\/p>\n<p>\u201cThe big thinking has to be about using their data to make the web richer to users on other sites, and monetizing that data in other ways other than simple little on-site ads.\u201d<\/p>\n<p>Facebook wants to host everyone\u2019s life story, from start to finish, mixed with the web\u2019s best content. Will Facebook&#8217;s seven hundred and fifty million users join in?<\/p>\n<\/div>\n<p>www.telegraph.co.uk,\u00a023 Sep 2011<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night Mark Zuckerberg, Facebook\u2019s founder and chief executive did it again: he made the web even more social. And naturally, he put Facebook at the heart of it. By\u00a0Emma Barnett,\u00a0Digital Media Editor At f8,\u00a0Facebook\u2019s annual developers conference in San Francisco, an increasingly polished and media savvy Zuckerberg took to stage to explain the site\u2019s [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":44327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[845,922],"tags":[7057,717,7056],"class_list":["post-44326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scitech","category-world","tag-timeline","tag-facebook","tag-zuckerberg"],"_links":{"self":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts\/44326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/comments?post=44326"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts\/44326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/media\/44327"}],"wp:attachment":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/media?parent=44326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/categories?post=44326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/tags?post=44326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}