{"id":106644,"date":"2014-02-16T14:52:46","date_gmt":"2014-02-16T12:52:46","guid":{"rendered":"http:\/\/www.turkishnews.com\/en\/content\/?p=106644"},"modified":"2023-07-26T11:29:51","modified_gmt":"2023-07-26T08:29:51","slug":"london-fashion-week-and-serap-pollard-collection-aw14","status":"publish","type":"post","link":"https:\/\/www.turkishnews.com\/en\/content\/2014\/02\/16\/london-fashion-week-and-serap-pollard-collection-aw14\/","title":{"rendered":"London Fashion Week And Serap Pollard Collection AW14"},"content":{"rendered":"

\"serap<\/a> This year Serap’s collection was shown London Fashion Week Season AW14. \u00a0The show was sponsored by the Turkish Ministry of Culture & Tourism. Her latest collection at the London Fashion Season AW14 Show will utilize Turkish fabrics and traditional techniques, \u00a0Serap Pollard believes that Turkey is very rich in traditional values as a result of a deep and rich history, therefore, she is very attentive to use the traditional values of Turkey in her designs. \u00a0In similarity to her previous projects, \u00a0Serap Pollard will be using \u00a0fabrics which originate from the depths of Turkey\u2019s history as it appeals to have rich traditional values within the culture. \u00a0Although sustainable or organic clothes lack of colour and model, the designs of Serap Pollard are very successful at combining traditional lines with the world trends. Use of ecological products in her designs has received great attention in Europe. \u00a0 Serap Pollard works towards promoting sustainability and helping people in the world’s most marginalized communities escape poverty by actively supporting Fair Trade producer groups in Turkey. \u00a0 She is one of the few designers who produces sustainable fashion. \u00a0 Sustainable fashion is a way of producing clothing in an Eco-friendly way. \u00a0The goal being to reduce the negative impact it has on the environment and maximize the garments lifespan, avoiding the typical short term garment trend of just wearing a piece of clothing for one season. \u00a0Serap Pollard\u2019s show is sponsored by the Turkish Ministry of Culture & Tourism. The distinguished designer commented: “I\u2019m thrilled to be working with the Turkish Ministry as official sponsors on my forthcoming London Fashion Week Season AW14 Collection Show.\u201d<\/p>\n

\"serap<\/a>https:\/\/www.facebook.com\/SerapPollardLondon<\/p>\n

www.serappollard.com<\/p>\n

https:\/\/www.facebook.com\/GoToTurkeyUK<\/p>\n

Serap Pollard was born in Turkey. \u00a0After graduating from Faculty of Fine Art of Marmara University in 2000, \u00a0Serap Pollard moved to London and has been living there ever since. \u00a0In 2000, she studied at London College of Fashion, University of the Arts, and Central Saint Martin\u2019s College, adding to her already impressive resume. \u00a0In 2012 she completed her Masters degree at University of the Arts London after working for 10+ years in London with well-established companies (Laura Ashley etc.) and designer brands in which she continuously attended International and National Fashion Fairs and then she launched her brand under the name of SERAP POLLARD LONDON in 2011. \u00a0One key indication that a brand has become a lifestyle is when it successfully extends beyond its original product category. \u00a0 Serap\u2019s style evolves into a refined pureness of female elegance, but is still very comfortable and wearable. \u00a0Every detail, high quality of standard, tradition, and craftsmanship is being cared for. \u00a0Serap Pollard thinks that Turkey is very rich in traditional values, as a result of her deep and rich history, \u00a0she is very attentive to use the traditional values of Turkey in her designs. \u00a0Serap Pollard London works towards promoting sustainability and helping people in the world’s most marginalized communities escape poverty by actively supporting Fair Trade producer groups in Turkey. \u00a0The brand provides training to artisans and their organisations so they can improve their skills, and strengthen their businesses and social impact. \u00a0Serap Pollard London also allows time for production by hand and often invests in local community projects too. Although sustainable or organic clothes lack of colour and style, the designs of Serap Pollard are very successful at combining traditional lines with the world trends. Use of ecological products in her designs has received attention in Europe. Serap Pollard is one of the few designers who produces sustainable fashion. Sustainable fashion is a way of producing clothing in an Eco-friendly way. The goal being to reduce the negative impacts it has on the environment and maximise the garments lifespan, avoiding the typical short term garment trend of just wearing a piece of clothing for one season. Pollard is not only a nature lover, but also aims to contribute to the country economy. Another way of making eco-friendly clothes is “zero waste”. \u00a015% of the fabric is wasted while producing a shirt. Pollard has leveled down this percentage by using appropriate patterns. \u00a0Thus, from an agriculture labourer to factory owner, from customer to the nature, every aspect in the life cycle of shirt reap the benefit of this approach.<\/p>\n

AW15 Collection\/ 15th February 2014 (KUTNU) Acculturation<\/p>\n

We live in a multi-cultural world. Transportation, communication, globalisation, improving international relations, and movements of manpower increasingly bring people of different cultures closer together. \u00a0Cultures influence each other thanks to this. I have prepared this collection with the conscious of we live in a global village where acculturation is inevitable. \u00a0The starting point for this were the photos of two little girls. Two photos which were taken in different times and different places. The only common point of two girls, who look with different emotions, is the innocence. One of the photos were taken in Gaziantep, a kid with black big eyes and wearing clothes of traditional kutnu fabric; which I call \u201c diamond\u201d. \u00a0The other one is a Princess Louise (1848-1939) portrait. \u00a0The second \u201cdiamond\u201d gives me inspiration with her innocent appearance and yellow ringlet hairs. \u00a0Likewise in my previous projects, I \u00a0used a traditional and historical value of Turkey in my new project: Kutnu fabric. \u00a0Kutnu Fabric which is a hand woven fabric of Gaziantep in Turkey, and silk chiffon have been used as major materials in my designs. It is very suitable to the Serap Pollard London brand and style, as it is sustainable and ethical. I lived in Turkey until 2000 and have been living in London for the last 14 years. I like travelling. I like searching and learning about new cultures as well as following the interaction between cultures. I too am a part of Global Village.<\/p>\n

PROJECTS \u2022 \u201cUnder The Baobab\u201d 2012 Londra Olimpics<\/p>\n

Pollard has made great impression by the project titled \u201cUnder the Baobab\u201d which was materialized with an inspiration from Turkish history. Pollard collaborated with various fashion designers from the world in this project. It was the giant Olympic Tree, made of traditional Turkish fabrics, aroused great interest. Pollard, for this project, says \u201c..a project with the objects of wood and fabric made me very excited. When we looked back to Turkish history, the foundation symbol of Ottoman Empire was a tree. This project with traditional Turkish fabrics has brought the Turkish history to today`s modern-day.\u201d<\/p>\n

\"Mr<\/a>
Mr Turkey and Serap Pollard<\/figcaption><\/figure>\n

\u2022 SELALMAZ \/ KASTAMONU<\/p>\n

Serap Pollard says that she began this project with the aim of \u201cadding value to the value\u201d and set out on a fashion journey from London to Kastamonu. She adds that she preferred clothes which are more longer lasted, recyclable and away from fashion for this project. She weaved the Selalmaz Fabric of Kastamonu with the Eco-friendly Bamboo yarn and adapted this fabric to silk fabrics by using digital printing technique. The traditional weavings has been showcased in Europe.<\/p>\n

The Turkish designer aimed to make the Selalmaz fabric, a traditional value of Turkey, gain its well-deserved place. Providing a business opportunity to Kastamonu tradesmen and avoiding the extinction of Selalmaz fabric were among her aims too. \u00a0Pollard has completed her MA in Sustainable Fashion in London University with this project.<\/p>\n

\u2022 TOP MODEL UK Designs of the Turkish Designer Serap Pollard were used in Top Model UK. \u00a0Pollard signed her name to Top Model UK 2013 by using the garments made of ecological fabrics as well as ecological products<\/p>\n

\u2022 TOP MODEL WORLDWIDE<\/p>\n

Pollard made an indelible impression in local, national and international media organs by dressing models from 46 different countries in Top Model Worldwide 2013. Fashion authorities are already in agreement for her upward moving success graphic. This accomplishment has a broad repercussion in Turkey as well. Pollard has been officially appreciated by various Turkish Ministries for her contributions to the recognition of Turkey`s traditional values.<\/p>\n

\u2022 IZNIK CINISI<\/p>\n

The patterns of Iznik Tile, main theme of 2014 Spring\/Summer collection, attracted great attention in the UK as well as the US where the editorial photo-shoots were performed.<\/p>\n

The Turkish designer says that she made a 3-months-research in Turkey, patterns designs were made in Turkey and the prepared fabrics were became clothes in London. \u00a0The promotion shooting of the collection was realized during London Fashion Week.<\/p>\n

American Modelling Agency and its staff were used for editorial shootings in Hollywood and Beverly hills.<\/p>\n

The American models, one more beautiful than the other, wore the garments which carry the blue colour and patterns of Iznik tile. \u00a0The name of Pollard`s collection is \u201cTiled-UP\u201d and used the traditional blue tonnes of the word-famous Bursa Iznik Tile, Turkish blue, dodger blue and midnight blue were widely used in the collection. Serap Pollard states that it is very exciting to introduce Turkey in American Fashion word and adds \u201cit is very extraordinary experience to tell the subjects, patterns and colours which you know best to the people you listen\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

This year Serap’s collection was shown London Fashion Week Season AW14. \u00a0The show was sponsored by the Turkish Ministry of Culture & Tourism. Her latest collection at the London Fashion Season AW14 Show will utilize Turkish fabrics and traditional techniques, \u00a0Serap Pollard believes that Turkey is very rich in traditional values as a result of […]<\/p>\n","protected":false},"author":83,"featured_media":106645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,94],"tags":[9373,9374],"class_list":["post-106644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turkey","category-uk","tag-london-fashion-week","tag-serap-pollard"],"_links":{"self":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts\/106644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/comments?post=106644"}],"version-history":[{"count":0,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/posts\/106644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/media\/106645"}],"wp:attachment":[{"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/media?parent=106644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/categories?post=106644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishnews.com\/en\/content\/wp-json\/wp\/v2\/tags?post=106644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}